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Why (and how) you should befriend your competitors

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As a business owner, a large part of your strategy is to outshine competitors but savvy entrepreneurs know that it is also smart to create and maintain relationships with them.For those wondering how to approach competitors, here are a few tips.Make the first move. Don’t be anxious about blindly reaching out to competitors. Remember that you have each started or run ... Read More »

    8 ways to optimize your network

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    Relationship capital—your web of contacts and their web of contacts—like a truffle or a well-appointed wardrobe, traffics in quality, not quantity. Keep your network lean.1. Curate. Collecting piles of business cards is not building a network, it's creating clutter. An effective network is comprised only of people who can help you solve problems. Not simply C-suite bigwigs, but influencers of all types.2. Diversify.The shortest path to innovation ... Read More »

      Five ways to improve efficiency

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      Fall is coming, and with it a renewed onslaught of work. Here’s how to improve your efficiency.1. Ditch the open-door policyYou’ll never tackle the mission-critical work of growing your company if you invite employees to plop down on your office sofa at any time. Set aside one hour a day to meet with your team—and shut your door for the rest. ... Read More »

        4 ways visual content can help your brand

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        Visual Content Increases Message AssociationPeople absorb information differently--some enjoy reading text while others are visual and engage more with photos or videos. You don't want to exclude any of your viewers, so integrating important messages through a combination of text, moving images, videos, or even static photos not only attracts visitor's attention but also better conveys your message because you ... Read More »

          7 proven ways to genuinely connect with your employees

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          The secret to unlocking the true potential for your company is to build and strengthen the bonds between you and your employees. When you trust and respect your people -- and really connect with them -- they will respond with commitment and enthusiasm. Give these 7 strategies for connecting with your employees a try and see for yourself how your ... Read More »

            How increasing employee engagement can boost your bottom line

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            A recent Gallup study found that worldwide, only 13 percent of employees feel engaged at work. The research also found that companies in the top quartile for engaged employees, compared with the bottom quartile, had 22 percent higher profitability, 10 percent higher customer ratings and 48 percent fewer safety incidents.How can companies increase employee engagement? Give employees autonomy, celebrate employee achievements ... Read More »

              Make getting feedback less stressful

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              Receiving feedback can trigger a social threat in every one of us. When we encounter people of higher status, when we experience uncertainty, when we feel less autonomy or freedom of choice, when we feel less connected to those around us, and when we believe that something is unfair we are more likely to experience a social threat. It’s no ... Read More »

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