Tina Cassidy

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Tina Cassidy
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Location: Waltham, MA
Founded: 2007
Industry: Media/PR

Tina Cassidy
Chief Content Officer and EVP

InkHouse

Growing up, Tina Cassidy was a shy kid who was more comfortable listening than speaking, but she was determined to become a journalist, because she loved to write and tell stories. To achieve that goal, she set out to get over her shyness. “Carrying a reporter’s notebook and identifying myself as a member of the press was like donning a Wonder Woman cape; I was transformed by day and went back to my usual self by night,” she says. The former journalist and three-time book author says storytelling is in her blood, and that led her to her role as chief content officer and EVP at InkHouse, where she creates compelling stories for clients and sound strategies to connect them with their audiences.

Quick Tip: “Being a leader is very different from being a manager.”

When Cassidy was young, she lost her father. “While tragic, the gift in that life-changing event was that I grew up knowing the importance of seizing the day, the moment, the opportunity,” she says. As a leader, Cassidy tries to impart this knowledge to her staff.

Cassidy remains close to the world of journalism through her role at InkHouse, but also through her work as a board member of the New England Center for Investigative Reporting. She says she believes in the need for a strong Fourth Estate, and is dedicated to giving back to the media.