DAS, Inc. dba DASTrader

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Karen N. Barker-Gentile headshot

Location: Carmel, NY
Industry: Technology/Financial services

Technology – small

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DAS, Inc. dba DASTrader

Karen N. Barker-Gentile
President and CEO

DONE DEAL: DAS, Inc. provides direct-access trading technology. The company is a certified market data vendor and service bureau for all the U.S. stock market exchanges. Under president and CEO Karen N. Barker-Gentile’s leadership, DAS’ technology was awarded the highest partnership levels by the NYSE Euronext and NASDAQ exchanges. Currently, DAS is one of only three companies to achieve level three status in NYSE Euronext’s Power Partners Program. On Oct. 18, 2013 NYSE Euronext commemorated the partnership by letting DAS ring the closing bell. NASDAQ also awarded DAS its highest level of partnership in two separate categories.

Fun Fact: “At DAS, everyone gets a day off on their birthday.”

BIG IMPACT: It has been Barker-Gentile’s goal to improve the company’s impact in the FinTech industry, which consists of technology and financial firms. “When we decided to enter this space as a technology provider to the smaller to mid-size firms, we wanted to make the process of connecting and interacting in the U.S. markets more user-friendly,” she says. “These firms could rely on us to be their technology arm so that they could focus on the critical area of their business for growth. Although we had for many years been a vendor and service bureau in good standing with the exchanges, these programs gave us overdue recognition of being at the top of the game in the FinTech industry.”