M2 Strategy

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Willow Marr
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Location: McLean, VA
Founded: 2003

M2 Strategy

Willow Marr
President

M2 Strategy was started with the mission of providing industry-leading expertise to clients, while at the same time building a collaborative environment that encourages employee growth and innovation. “We are passionate about our employees’ growth and promote high morale through industry-leading compensation and benefits packages [as well as] a culture of respect, transparency and innovation,” says Willow Marr, president of M2 Strategy.

Words of Wisdom: “Never give up, as building a company is lots of hard work, and so rewarding.

Because employee turnover is disruptive in terms of lost productivity and retraining costs, M2 Strategy focuses on keeping the talent it has. “Our retention and turnover rates are monitored and checked quarterly to ensure that we are constantly evolving and creating new ways to make employees happy and fulfilled in their jobs,” says Marr. M2 Strategy sends out employee engagement surveys twice a year to gain data on how employees feel about their job, their peers and the company generally.

M2 Strategy recognizes every employee’s birthday or other special event, such as marriages or new children. Employees also receive financial Spot Awards if they go above the duties and functions of their job to help out a client, the company or a charitable cause. “We regularly receive appreciation from employees who feel that they are truly part of a team that cares,” says Marr.