Location: New York, NY
President and CEO
REHABBING THE PATIENT EXPERIENCE
SPEAR Physical Therapy is a multi-location Manhattan practice of physical therapists. President and CEO Dan Rootenberg developed his vision for SPEAR along with co-founders Dave Endres and Ryan Kitzen. “We knew that at our practice, a unique patient experience would be what set us apart. Hiring a team of expert physical therapists was just half of the vision. The other half was creating the best possible experience the moment someone walks through our doors.” In addition to creating happy and healthy patients, SPEAR also focuses on producing educated ones, as clinicians are trained to use education throughout the rehabilitation process.
Quick Tip: “You have to take care of your team before expecting your team to take care of your customers.”
What’s more, the practice is well positioned for a stable, prosperous future. “We have developed a deep bench of future leaders that will be given opportunities in the future to help grow the company,” says Rootenberg. In the meantime, Rootenberg focuses on communicating the leadership’s vision to the team, and then finding creative ways to keep communicating it. “Consistency and open communication are key,” he says. Over the next few years, SPEAR wants to expand outside New York and quadruple in size.