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Jock Talk

Book Review: Jock Talk

Beth Noymer Levine takes an unusual approach to the old “business as sports” analogy. Instead of focusing on the puppet
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Book Review: Moonshot!

As a former CEO of Pepsi and Apple, John Sculley has seen and actively participated in his fair share of
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Book Review: Make it Matter

Every CEO has wondered how to put that elusive spring in his employees’ step, getting them so excited about their
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Book Review: Brand Aid

As a business leader, you know that every company, object, service, person or pet hoping to compete for public attention
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Book Review: Dirty Little Secrets of Family Business

Family businesses are often called the backbone of the American economy, but it’s also notoriously difficult to keep them alive.
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Book Review: The Ten Golden Rules of Leadership

The belief that business leaders could benefit from studying ancient philosophy is gaining more and more traction, with some experts
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Book Review: Engage the Fox

The use of animal stories to illustrate issues of morality and ethics is as old as the ancient Greeks, but
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Book Review: How Oneness Changes Everything

In 1980, Ratanjit Sondhe’s accountant and lawyer suggested that he file for bankruptcy for his company, POLY-CARB, Inc. Refusing to
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The Star Factor review: Your secret to talent success lies within

Every company has its “stars” — those who perform better, produce more, spur growth and inspire others. But are you
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Talk Like TED review: Why wealth comes from ideas

Maybe you were fascinated by Simon Sinek’s “How great leaders inspire action” talk and subsequent rise to fame. Or maybe
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Laurence Vincent’s “Brand Real”: Worth the read?

Too often, businesspeople believe “brand” is synonymous with “logo.” And Laurence Vincent is here to remind us that just isn’t
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Jim Moorhead’s “The Instant Survivor”: Worth the read?

Jim Moorhead streamlines crisis management best practices into four actionable steps: stay frosty, secure support, stand tall and save your
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