Get Insight

The Price brothers used pig noses and Philly can-do spirit to build a national advertising brand

You might not have heard of Oink Ink Radio, but you’ve definitely heard at least a few of the commercials being churned out by the brains of co-founders (and brothers) Dan and Jim Price. Oink Ink, which specializes exclusively in radio ads, is celebrating its 25th anniversary in 2017. Over that time, the company has gone from occupying a tiny space at Philly’s legendary Baker Sound Studios to becoming a national player with offices in New York and Los Angeles.

Read More »

Game theory: To win, you have to know which rules (not) to follow

Many relevant distinctions come out of games that can help in constituting a competitive design. One thing to remember is that somebody invented all games. They didn’t just come out of nowhere. This is true of business as well — the first thing to happen is that somebody declares the game. The next thing is to specify a set of rules for the game.

Read More »

Changes that stick: How to develop the willpower to make your resolutions last all year

Fred Mael Headshot

You may have resolved to make lasting changes to your behavior this year — things you would do more often (exercising, networking) or would stop doing (smoking, gambling, screaming at employees). Chances are that you are back in the same rut, with sagging resolve and feeling disappointed with yourself once again. Or you are still hanging on, but starting to waver. How can you succeed at making changes last?

Read More »