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What can CEOs learn from choreographers? It starts with fire

Mathew Heggem

The act of making dance — just like the act of building a business — has to start with a fire. It’s hard work that requires discipline, dedication and perseverance. And, simply put, both artists and entrepreneurs understand wholeheartedly that you cannot create greatness without that fuel.

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Army veteran Louisa Jaffe built TAPE into one of DC’s most respected federal contractors

Louisa Jaffe

When military retirement policies forced Louisa Jaffe to end her Army career shortly after 9/11, she was devastated and desperate to find some other way to serve. Her quest led her to found TAPE — a certified service-disabled veteran-owned, economically disadvantaged, woman-owned small business. TAPE, which started as two people operating out of Jaffe’s townhouse, has grown into a federal contractor conducting more than $25 million of business each year.

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James Cuorato is helping Philly tourism enter the 21st century

Marc Kramer

In his office, the former drummer of a Beatles cover band is surrounded by pictures and paraphernalia of the Fab Four. Ironically, his job is to promote Philadelphia, and in particular Independence National Historical Park, which celebrates the foiling of a much earlier British invasion. With a knack for serving visitors and a passion for government work, president and CEO James Cuorato is leading the Independence Visitor Center Corporation into an exciting future.

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How Meryl Levitz built Visit Philadelphia into a marketing powerhouse and ignited Philly’s tourism

Visit Philadelphia

As the president and CEO of Visit Philadelphia, Levitz’s job is to let the world know Philadelphia is much more than Rocky and cheesesteaks (not that there’s anything wrong with Rocky and cheesesteaks). She and her team are behind the development of Visit Philadelphia’s growing online presence, creating memorable and effective marketing campaigns, and launching myriad mutually beneficial partnerships.

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