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The case for an IT specialist

IT specialist fixing a computer

Thought Leadership on The Importance of IT Specialists presented by Net@Work. Would you hire your handyman to replace your boiler or even rewire your home? Probably not, so why wouldn’t you use a specialist for strategic IT projects at your company? Many small businesses have their “IT guy” – often someone at the local Staples or an individual who is ...

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3 tips to stop micromanaging your employees

boss with a megaphone

As a business owner, you know the ins and outs of your company like the back of your hand. You were there from the beginning (obviously) and have watched your business transition from a start-up to a full fledged company, with every bump and growth along the way. How could you not want to make sure everything with your business ...

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5 ways to get yourself back on track after a mistake

Enter button that says "Oops!" image

Oh no! You made a mistake. There is no worse feeling than knowing that you just screwed up. You’re probably upset, ashamed or even angry at yourself. You’ll probably dwell on it — but that isn’t healthy! It’s a tough, emotional challenge, you need to let it go and try to forgive yourself. Holding onto that mistake can affect your ...

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Getting back to business: the need for a quicker response

Atruent on getting back to business with increased response time

Thought Leadership on Using Technology to Grow presented by Atruent As the saying goes, old habits die hard, and unfortunately this adage applies when describing IT industry practices regarding response time. Through research and customer or prospect polls, I have found that most IT companies specializing in help desk and managed services provide an average response time of four to 24 ...

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How to predict the future of your business

Man looking out toward the future of his business

Great investors like Warren Buffett have earned their titles through their ability to predict the future of the market. With a little luck, and a lot of knowledge of what business professors call “value networks,” the future of business is easier to determine. Value networks are a system of businesses and service providers that work together to create value for their customers. ...

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The marketing ripple effect: 3 ways to get (and keep) it going

Mojo web solutions on marketing ripple effects

Thought Leadership on Digital Marketing presented by Mojo Web Solutions. The ripple effect, or butterfly effect, as it is also known, is the theory of one small motion creating a subsequent motion. The first ripple creates another motion, which creates another, and so on, with each motion getting larger and larger. When applying this theory to marketing, the outcome can be staggering! ...

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5 reasons your conversion rate is lower than it should be

Forbes on conversion rates

Conversions are a key to a successful business. Even with a great marketing campaign or a huge potential audience, without a good conversion rate, your business will suffer. And every business’ conversion rate could stand to improve. By improving your conversion rate, you’ll actually be increasing profits and the bottom line of your business. Forbes has created a list of ...

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8 things that kill company productivity

Productivity going down image

Any interruption to a work day can cause a massive slow down or kill productivity completely. Workplace motivation has a huge impact on your company’s productivity, as well. To ensure that your workplace thrives, check if these productivity killers are present, then fix them as soon as possible. 1. Co-worker toxicity Toxic employees can infect your company like a plague, and ...

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5 ways to get a “yes” on any business venture

Hands holding up yes signs

Whether it’s an elevator pitch introduction or a long-time business relationship, guaranteeing that you get that much-needed “yes” should be top priority. Follow these tips to improve your chances of getting that “yes.” 1. Plain and simple: Don’t ask a question you know will get a “no.” Be reasonable and know what people can and cannot say yes to. Never ask ...

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