SmartCEO

Get Insight

How former U.N. peacekeeper Nick Clark is working to keep today’s soldiers safe

Human_Element_Coverblock_0315-01

Nick Clark has founded four companies, but first, he was a soldier. He served in the Defence Force of his native Australia, and later went on assignment in Cambodia as a U.N. Peacekeeper. Today, Clark leads Alexium, a company that develops chemical solutions with an emphasis on human and environmental health. As part of that mission, Clark and Alexium are working with the Department of Defense to make U.S. Army soldiers’ uniforms safer. Here, Clark discusses the lessons of his military career, and what it means to be a true entrepreneur.

Read More »

Embracing user-generated images to conserve your marketing resources

Larry Alton

Visual content is an integral part of any company’s digital marketing strategy today, but are you spending too much time developing original content when you could be putting user-generated images to work? In the era of the selfie, social media users are masterful digital content creators, and many hope that their favorite brands will notice their images and share them.

Read More »

Infographic: Fishing for a good deal

deal

The Harvard Business Review estimates that between 70 and 90 percent of mergers and acquisitions ultimately fail to deliver the expected results. While there are plenty of M&A fish in the sea, how do you make sure you snag a truly great catch?

Read More »

How PBS remains fearless in an era of rapid change in the digital media landscape

PBS

President and CEO Paula Kerger has established PBS as a critically acclaimed player in the digital media space, expanded the broadcaster’s service to educators and children, leveraged social media to facilitate thoughtful debates about some of America’s deepest problems, improved relationships and heightened collaboration with member stations, and tapped new sources of funding and resources.

Read More »

How the creative minds behind Light City and Mr. Trash Wheel are helping Baltimore shine brighter

What Works

Even if you’ve never heard of What Works Studio, you may have danced in the brightly lit parade on night one of the Light City festival, or hopped on LED lily pads to see them change color in the night. Perhaps you opened your wallet on Giving Tuesday to help Baltimore raise $5.7 million in one day as part of the Bmore Gives More campaign. Or maybe you pass Mr. Trash Wheel, arguably the world’s most beloved trash interceptor, on your walk to work each morning. All of these game-changing, over-the-top projects have one thing in common: What Works Studio helped make them happen.

Read More »

Teads is working to make advertising sustainable for companies and less annoying for consumers

Teads

Teads is the leading company serving outstream video advertising, reaching 1.2 billion unique viewers worldwide, according to comScore’s Video Ad Ecosystem report. Teads reported $144 million in revenue in 2015, boasting organic growth of 50 percent year-over-year. Underlying all of Teads’ digital advertising solutions is the principle that the ad must be “entirely respectful of user choice.”

Read More »