Some of today’s most famous CEOs boast impressive Twitter followings that put their companies’ social media presence to shame.
he question is, how does that impact their companies, and what does it mean for a company when its CEO has a stronger brand on Twitter than the company itself?
A large public presence means the CEO becomes a reflection of the company with every action and every tweet, according to Kelly. So if a CEO writes a passionate tweet in the moment, that tweet will impact the public’s perception of not just the CEO but also the company at large. Think of it this way — every tweet can end up as the subject of a news article.