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Marketing Mastermind by Larry Alton

Business travel during marketing campaigns: What’s your liability risk?

Your marketing department may not want (or be able) to avoid travel altogether, but you can employ disturbance prevention tactics to make sure your employees will be well taken care of in the event of an accident.
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Get personal: Why individualized products and service are a must

Offering personalized service has become something of an arms race, with companies seeking to set their personalization methods apart from those of their competitors. This has leaders asking how they can offer customers the perfect solution via the perfect means. It’s a tangled but intriguing process.
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The value of ‘drip marketing’ for re-engaging existing customers

While most businesses are focused on acquiring new customers, savvy leaders understand the importance of tapping into their existing customer base to engage and upsell them. But how can you successfully reach existing customers and encourage them to make another purchase? It all starts with a strategic drip campaign.
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Marketing in crisis: 5 tips for meeting problems head-on

Social media is a powerful tool for businesses, but it’s also created a dangerous situation: a crisis can emerge and become a major news piece at any moment, 24 hours a day, and you need to be ready to respond. In fact, social media even causes these crises, whether due to an unfortunate tweet by an employee or an inflammatory customer comment. Social media is
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Money management: Why CEOs should embrace financial outsourcing

If you’ve ever belonged to a club or community organization, then you know that the hardest position to fill is always the treasurer. No one wants to be responsible for making sure the money is handled correctly, and the same feeling pervades many business environments, especially when they’re just getting started.
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Want to implement a CRM platform? Here’s what you need to consider first

The process of selecting and deploying a CRM system is something many businesses gloss over. There’s so much information out there that even the smartest executives and business owners fail to do their due diligence. But if you want to make an educated decision, you have to take a more calculated approach.
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Worried about managing millennials because you’re not one? Here’s how to speak their language

Millennial workers can be tricky to direct when you’re an older executive. They make up half of the workforce, and they tend to have their own ideas about how things work and where technology comes into play.
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Want to make the holidays easier on your employees? Here’s how

The holiday season is both a joy and a nightmare for executives. It brings increased profits, but it also yields customer service issues, overloaded output and stressed employees. When the season does arrive, customers will swarm stores looking for the hottest gifts, and you can bet that many customers will be on their worst behavior.
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Stuck in plateau mode? A great blog can help you get growing again

Times of plateau are perfect for finding growth opportunities. It’s during these times when companies can discover weaknesses and make plans to enact change. One area where most businesses can improve is blogging.
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Embracing user-generated images to conserve your marketing resources

Visual content is an integral part of any company’s digital marketing strategy today, but are you spending too much time developing original content when you could be putting user-generated images to work? In the era of the selfie, social media users are masterful digital content creators, and many hope that their favorite brands will notice their images and share them.
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ABOUT LARRY ALTON: Larry Alton is an independent business consultant specializing in social media trends, business and entrepreneurship. Follow him on Twitter and LinkedIn.