RMR & Associates

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Congratulations to 2 RMR clients, Sparks Group and Walker & Dunlop, who were named a Top Workplace by The Washington Post! ... See MoreSee Less

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The Evans Incorporated and RMR team had a great time at the #Nationals game yesterday! ... See MoreSee Less

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Check out our highlights from the Big Brothers Big Sisters event, The BIG Celebration, honoring their Volunteer Mentors. ... See MoreSee Less

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RMR Associates

Putting your product on the fast track to success: The importance of a ‘Go-to-Market’ approach

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Integrated marketing approaches have skyrocketed in popularity over the last several years, largely because: 1) Their emphasis on "matching the vehicle to the goal" enables a more efficient, results-driven process focused on specific needs. 2) This process leverages an organization’s budget to ensure they are receiving
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press release

6 steps for building a better press release

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. There are some simple steps that can make your writing more readable and your press release more likely to be noticed by a reporter. Writing is all about strategy. Think of the evening news anchor who drops hints before a commercial break about the weather forecast
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direct marketing

The list, the offer, the creative: The 1-2-3s of direct marketing

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total control over the message and the delivery. Unfortunately, it can also be tricky. In a
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networking

Networking: The power of 1:1 marketing

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. There’s no question that advertising and public relations, when done well, are essential, effective methods for reaching large groups of people, some of whom will become your customers. But to be noticed, heard and remembered, nothing beats the power of 1:1 marketing. Now hold on just a second, I’m not suggesting you go door-to-door armed
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RMR Associates image for SmartCEO

8 surefire steps to better sales collateral

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Someone has asked for more information about your company, product or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to see if you can help. Sure, it takes a salesperson to close the deal on a big-ticket
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6 ways to make your ads stand out in the marketplace

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising creative. This Certs breath mint ad ran decades ago, yet most people can still spout
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Overcoming "The Angry Man:" Build trust to make the sale

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Imagine that you are shopping and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither seen nor heard of before. Which one would you choose? Whether you’re deciding on a box of cereal or a high-end car, your choice is clear. People want to do business with
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RMR Associates culture and brand image for SmartCEO

Does your brand match your culture?

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. There has been a lot of talk recently about a company’s brand. What’s your brand? And what if you want to change your brand? How do you go about doing that? Before you can change your company’s brand or culture, you have to know what it is. To change your company’s brand, you have to
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PR buzz words

5 secrets to picking the perfect PR firm

Thought Leadership on Integrated Marketing Communications presented by RMR Associates These five questions will help you find the public relations firm that fits your growing business. If you’re looking for new ways to grow your business – and who isn’t? – it’s smart to turn to a public relations firm. The right PR firm can devise a strategic, integrated plan that maximizes your resources to
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Happy business team giving a thumbs up

The whole team has to succeed

Thought Leadership on Integrated Marketing Communications presented by RMR Associates While it’s true that direct mail or direct email success depends first on the list, next on the offer and only last on the creative … being last doesn’t make creative immaterial. Think of it as the last leg of a relay team. After your strong runners build your lead, someone still has to cross
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About RMR & Associates: Headquartered in Rockville, MD, RMR & Associates, Inc. (RMR), has been addressing the unique needs of clients serving commercial, B2B, government and IT sectors for more than 26 years. RMR’s integrated marketing includes public relations, social media, advertising, direct mail, media buying, list rental, website design and interactive marketing. RMR’s unique national experience and knowledge base has helped to build an extensive network of key contacts among venture capitalists, key organizations and key business leaders. With more than 475 product and company rollouts and repositionings, RMR has garnered results for local, national and international clients.

http://www.rmr.com/

Sachs_Robyn_RMRABOUT ROBYN SACHS: Robyn M. Sachs has served as president and CEO of RMR & Associates, Inc. since purchasing the company in 1987. Over the years, RMR has earned a reputation for aggressive campaigns that produce measurable results for a diverse client base. In 2000, RMR was named the 10th fastest growing PR agency in the United States and the fastest growing PR agency in Maryland by PRWEEK. RMR has also been awarded the “MC Icon Award” for best branding campaign in the country for their work with PSINet and an “ADDY Award” for the best commercial website by the Ad Club of Washington, DC.

In 1998, Robyn was awarded the Ernst & Young “Entrepreneur of the Year Award.” Additionally, the Washington Business Journal has recognized the agency as one of the Top 25 Advertising Agencies and Top 25 Public Relations Firms annually since 1991 and included RMR in its listing of Washington’s Largest Women-Owned Businesses since 1990. Robyn is well known and respected in the business community for her insight and keen knowledge of marketing techniques. She shares this enthusiasm at well attended speaking engagements throughout the Washington, DC Metro Area. Robyn is also the author of a new marketing book, Market to the Max, which is available for purchase now at www.markettothemax.net or on Amazon!

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