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Sales and Marketing

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The list, the offer, the creative: The 1-2-3s of direct marketing

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. By Robyn M. Sachs President, RMR & Associates, Inc. Direct marketing can be a huge asset to any organization. Whether online or printed, unlike advertising, it can be sent to a carefully selected audience. Unlike public relations, you have total
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Top 5 reasons to host your company’s holiday party in January

Thought Leadership presented by Cescaphe Event Group A busy time in the office For most industries, the end of the year marks the busiest time. From year-end reports to closing budgets, it is a time when both management and employees are spread thin and already working overtime to get the
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catalpha

Do you have a ‘go-to-market’ strategy?

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design How does your business connect with its customers? How do you go from the initial connection with a potential customer to the fulfillment of your brand promise? The answer to these questions will define your "go-to-market" (GTM) strategy. A
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Networking: The power of 1:1 marketing

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. There’s no question that advertising and public relations, when done well, are essential, effective methods for reaching large groups of people, some of whom will become your customers. But to be noticed, heard and remembered, nothing beats the power of
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Catalpha

Developing a winning marketing strategy

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design You’ve got a lot on your plate with managing your business and innovating products or services to stay ahead of the competition. Without a marketing plan and a new business effort, there won’t be a need to manage your
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Beholder

Is digital marketing enough to grow your business?

Thought Leadership on Leadership in Marketing presented by Beholder Productions, Inc. Digital marketing is great as long as it plays its correct role within a marketing strategy. Too many businesses try to rely fully on digital marketing practices and fail to connect with their target audience. It's like when you
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8 surefire steps to better sales collateral

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Someone has asked for more information about your company, product or service. This opportunity calls for good sales collateral. Forget the "nobody reads them" myth. The truth is a customer with a problem to solve will read your brochure to
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Are you guilty of these sales fails?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. In my well-traveled career in sales and sales management I have been inspired by many quotes pertaining to sales and the selling process. One in particular resonates the loudest: “People will buy HOW
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How to create a campaign that delivers customers

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design In today’s mobile and internet era, we have more tools to choose from to create an effective marketing plan than “Mad Men” had in the 60's, but expectations and needs have not changed. Getting the best return on investment
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The basics of asset allocation

Thought Leadership presented by The Capitol Bay Group. Asset allocation is a common strategy that you can use to construct an investment portfolio. Asset allocation isn't about picking individual securities. Instead, you focus on broad categories of investments, mixing them together in the right proportion to match your financial goals,
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Avoid the 4 biggest pitfalls to marketing success

Thought Leadership on Marketing and Branding Success presented by O2 Lab. Hiring a marketing agency is an excellent first step toward taking your business to the next level. But even the best firm can’t do its job without your help. Here’s how to avoid the most common pitfalls. 1. SHARE
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6 ways to make your ads stand out in the marketplace

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Finish this sentence: "Certs with Retsyn gives you ___, ____, _____ ______ ___ ____." If you were able to supply the missing words "two, two, two mints in one," you are a living, breathing example of the effectiveness of advertising
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The 3 worst brand mistakes startups make

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The challenges of being an entrepreneur are many. Often entrepreneurs are on their own to decide the priority of tasks for launching their product or service. There is a lot of advice online from professionals and others who have
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Marketing on a budget? 3 tips to maximize your ROI

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Kristin Vozzo at Verasolve. No matter how big or small your company is, your marketing budget is a crucial resource for growing your business. Tight budgets need strategic and laser-focused marketing efforts to get the most
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How to kill a brand in a week

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The Super Bowl has become a great opportunity to see brands testing new and daring messages. Do you remember when Doritos challenged their fans to produce a commercial for Doritos to run during the Super Bowl? It was a
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Battling bots and blockers: Overcoming obstacles to digital video advertising

Thought Leadership presented by Comcast Spotlight. Nearly 75% of all internet traffic will be video by 2017, according to an estimate by Borrell Associates. If digital video isn’t part of your marketing plan already, it’s time to get on board. But taking into account the many unknown factors of the
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How to improve your company’s presence: Integrating content and digital marketing

Thought Leadership on Leadership in Marketing presented by Beholder Productions, Inc. In the past few years, "content marketing" has gone from a new concept to an overused buzzword — much like "digital marketing" — that's broadly interpreted and often misunderstood. Content marketing refers to using (educational, informative) content to attract
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What your competition is doing that should scare the hell out of you

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Last week, I got a game-changing email: a job announcement. No, I am not looking for a new job. I’ve got a pretty sweet one now, as the CEO of my own agency.
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How can a franchise help you reach your entrepreneurial goals?

Thought Leadership presented by Cartridge World There are thousands of franchise concepts in the world, and the number is growing. For those looking to invest in their own business, the franchise model should be well tested, have supportive systems and reflect the process needed for success. I have been fortunate
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Top 5 tips for choosing an event venue

Thought Leadership presented by National Press Club Selecting the right venue for your event can make all the difference. Whether you’re planning a large multi-day conference, cocktail reception, lavish awards gala or business meeting, there are lots of things to consider when exploring venues. Based on The National Press Club’s
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What CEOs can learn from disruption in politics

Thought Leadership on Web Development presented by Socialfix Media. Politics and religion can be so taboo in business discussions. However, watching the melee that has become this year’s primary elections on both sides of the political fence reminds me that communication within our companies, from top to bottom, is so
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Overcoming “The Angry Man:” Build trust to make the sale

Thought Leadership on Integrated Marketing Communications presented by RMR Associates. Imagine that you are shopping and you have the choice of buying from a well-known company with a good reputation, or one you’ve neither seen nor heard of before. Which one would you choose? Whether you’re deciding on a box
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5 ways to pull your executives from behind the desk and put them into your marketplace

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. You can have the deepest bench in the industry, but if you aren’t strategically leveraging the skills, talents and insights of your top executives to elevate your visibility within the marketplace, you are
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7 tips for bridging the gap between marketing and sales

Thought Leadership on Marketing and Branding Success presented by O2 Lab. It's one of the great ironies of business: Marketing and sales people have the same ultimate goals, but often they seem to be working across a great chasm. So how can you bridge the gap and reap the benefits
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The right fit: Why sales personality matters

Thought Leadership on Online Staffing presented by Salesmatchr powered by MyStaffNow. Salespeople can make or break an organization. Do you have a great product or service? Great! But if you don’t have someone on your team who can sell it, your idea might be dead in the water. Salespeople are
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3 reasons to hire a virtual CMO or VP of marketing

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. When I ask the leaders of small-to-medium sized businesses (SMBs) about their company goals, their answers are — not surprisingly — usually focused on growth: generating more revenue, increasing closing ratios, taking
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Do you have the mindset of an industry thought leader?

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. After 8 years of running a full-service Personal Branding + Elevation Agency, one thing has become abundantly clear. If your mindset doesn’t match your vision, you will never attract the level of success
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You’ve got a deep bench. Why aren’t you leveraging the talent?

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Ever wonder what some of this nation’s most successful organizations are doing that yours is not? They are leveraging the talent of their key players. You would be surprised to learn how many
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A date with data – and 2 other smart marketing strategies

Thought Leadership presented by Comcast Spotlight. We can all agree that “big data” had a moment in 2015. You’d be hard-pressed to find a marketing magazine or conference that ignored the data mining trend, and more marketers than ever are starting to apply consumer data to inform their marketing campaigns.
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The 3 roles you should play on a sales call

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. Whether you are selling a complex product to a large enterprise or a simple “widget” to a homeowner, selling boils down to three things: Establishing a relationship built on trust, credibility and comfort
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The push and pull of brand marketing and lead generation

Thought Leadership on Leadership in Marketing presented by Beholder Productions, Inc. Brand marketing and lead generation are going to merge, and it's going to stay that way. It is no longer enough to say, "Well, here's some content" or "Here's a great piece that we created." Content needs to actively
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Why you should never ignore the power of user reviews

Thought Leadership on Digital Marketing presented by Optimize New York. Online reviews have become a mainstay of most major retail websites; it’s increasingly rare for a site not to provide people with the opportunity to rate whatever they’re selling. From a consumer perspective, the benefits of user reviews are fairly
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Why you need to know what kinds of customers are loyal to your brand

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. If you are a retailer, you see customers who walk into your store every day and you interact with them, but that interaction doesn’t provide a full demographic profile of customers. Service businesses and B2B companies can have an
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3 new targeting options that will grow your bottom line in 2016

Thought Leadership on Mobile Marketing presented by Spokes Marketing. We have outlined three key targeted growth strategies that can help you grow your bottom line in 2016, including custom audiences, programmatic buying and email marketing (yes, email marketing). 1. Custom audiences You may or may not have heard of this,
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5 tips for building trust through strategic branding

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. We’re bombarded with marketing messages all day, every day — when we’re catching up on news online, scrolling through our social media feeds or listening to a keynote speech at a conference.
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Why targeted digital marketing is the wave of the future

Thought Leadership presented by Comcast Spotlight. If you’re paying attention to the media landscape, you’ve probably already noticed that major TV audiences are relegated to sporting events and a handful of high-profile programs. It used to be much more simple – watching TV meant everyone gathered around their TV set,
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When it comes to selling, do you have an image gap?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. Have you ever heard of a concept called the image gap? Everybody has some degree of image gap. The image gap is simply the gap between where you think you are, and where
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Unlocking marketing success: The creative process

Thought Leadership on Marketing and Branding Success presented by O2 Lab. Process: It’s the secret behind the scenes of great marketing. And it drives business results. With a roadmap to show the way forward and mark progress, creative professionals are free to focus on their expertise—creative solutions. When creativity flourishes
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It’s all about the strategy

Thought Leadership on Data Analytics presented by IQ Strategic Communications. I’ve seen it hundreds of times at meetings. In the office lives a bookshelf of binders and presentations collecting dust from that past two decades. Surveys, focus groups, SWOT analyses, board facilitations, data profiles, and everything else that sounds “data
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5 steps to differentiate your company

Thought Leadership on Marketing and Branding Success presented by O2 Lab. “Imitation is the sincerest form of flattery.” But it won’t help you when it comes to marketing. Is your message interchangeable with your competition? Could they use what you say without any changes and find that it works for
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Sales & marketing: The ‘great divide’

Thought Leadership on Marketing and Branding Success presented by O2 Lab. The buzz around marketing and sales alignment may be recent, but the dynamic has been around for years. As someone who's been on both sides of the divide, having begun my career in marketing and then shifting to commission-only
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Supercharge your business development

Thought Leadership on Shared Office Environment presented by American Executive Centers. For the success and survival of any business – no matter how large or small – lead generation is essential. While your confidence in knowing the services or product you provide your clients is solid, knowing that you have
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7 steps to launching your B2B social media marketing program

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. Up until a few years ago, when I would think of social media, I would think of my friends’ vacation pictures on Facebook or people posting their meals on Instagram. But, as
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6 reasons why wise content is smarter than the rest

Thought Leadership on Digital Marketing presented by Optimize New York. Web Content has come a long way. We all remember content stuffed with keywords and links that seemed to repeat the same sets of optimized phrases over and over. SEO content was hard to read. Unless you were Google, it
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Who’s driving your brand?

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. A company’s brand can be more valuable than its most successful product. The operative word here is “can.” Consider Apple. It has created, very strategically, a brand culture of “raving fans.” Its customers anxiously await information about a new
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You know who you are, but does your market?

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. I remember it like it was yesterday. I was sitting at a dinner party with a group of friends when my name came up: “You need to meet Jennifer Ransaw Smith; she is
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5 questions you must ask when hiring for sales

Thought Leadership on Online Staffing presented by Salesmatchr powered by MyStaffNow. Last week, as I was meeting with one of our sales managers and lamenting about some of the past hires that haven’t worked out, I asked him how he’s been vetting and interviewing prospective candidates. When we interviewed someone
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5 pieces of a successful content strategy part 6: Measurement

This is the final part of a six-part series on how to create an effective content strategy, a critical piece of marketing for organizations in every industry, whether your focus is B2B, B2C, B2G or all of the above. Having an effective content strategy and content marketing plan can yield
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Are your corporate culture and sales culture on the same page?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. Are you accelerating through this economic landscape, or is your company just a few percentage points ahead of inflation? If you could wave a magic wand and recreate your sales and business development
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Brand id

15 reasons executives should schedule a personal branding strategy session ASAP!

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Let’s face it. Sometimes you are so busy doing your job that you don’t have enough time on the clock left to strategize your next move, let alone your next five moves. So
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Foresight: your best tool for future sales

Thought Leadership on Revenue Growth presented by United Sales Resources. Foresight is defined as knowledge or insight gained by looking forward. As we begin to contemplate what 2016 will hold for us, consider the impact of a sales strategy informed by foresight and future trend data. The concept of applying
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Getting on top of the bottom line

It’s an often discussed topic in the marketing world – with the constant influx of technology, the availability of channels for content, and new methods of delivery shaping the way consumers are using and interacting with all forms of media -one thing is certain: the marketing and advertising landscape is
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Marketing campaign on a chalkboard

3 steps to kicking off a successful vertical marketing campaign

Thought Leadership on Revenue Growth Through Qualified Leads And Increased Closing Ratios presented by Katie Jordan at Verasolve. A vertical marketing strategy is tightly focused on meeting the needs of a specific audience. By tailoring your message to a specific industry or market, you are maximizing your engagement efforts and
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3 ways to leverage your executives’ visibility and gain a competitive advantage

Thought Leadership on Leveraging Your Executives to Increase Company Visibility presented by Brand id | Strategic Partners. Imagine… Sitting around the conference table with your executive team looking at the numbers, studying your industry trends and trying to figure out why you are still struggling despite the fact that you
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5 warning signs your brand is stale

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. The movie “13 going on 30” was on cable the other day. (I love the “Thriller” scene.) The competition between two magazines that results in one having to reinvent itself is the backdrop for the drama between Jena, Matt
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Are you a vendor or a trusted partner? Five questions you should ask

Thought Leadership on Branding and PR presented by The Borenstein Group. As the CEO of a digital branding agency, I get the extraordinary privilege to often meet with many executive managers in Corporate America’s boardrooms. My favorite part is identifying perception gaps that exist between internal and external forces such
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The new sales discipline

Thought Leadership on Revenue Growth presented by United Sales Resources. The new sales discipline combines methods from traditional selling, traditional marketing, technology-enabled networking, and business data analysis, taking them all to a higher, more refined form. If you are in the business of revenue generation (i.e. selling, marketing, business development,
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5 reasons your business can’t ignore new geo-targeted mobile advertising methods

Thought Leadership on Mobile Marketing presented by Spokes Marketing. Looking to drive in customers when they're nearby – whether at home, work, or on the go? New mobile advertising efforts, like using an in-app platform can do just that! Here are five reasons why you’d want to do this NOW:
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Do you SELL the way you BUY?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. When it comes to success in selling, it’s essential that you have a well-defined sales process, comprised of strategies and tactics, combined with focused discipline. However, even with both of these factors in
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content management

5 pieces of a successful content strategy part 5: Content management

Thought Leadership on Content Strategy presented by Carousel30. This is part five of a six-part series on how to create an effective content strategy, a critical piece of marketing for organizations in every industry, whether your focus is B2B, B2C, B2G or all of the above. Having an effective content
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The whole team has to succeed

Thought Leadership on Integrated Marketing Communications presented by RMR Associates While it’s true that direct mail or direct email success depends first on the list, next on the offer and only last on the creative … being last doesn’t make creative immaterial. Think of it as the last leg of
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Man giving a presentation

More sales conversations, less presentations

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. The old time traditional sales manager and sales person are going to have a tough time with this concept of a sales call being an honest conversation with prospects, not a presentation. Now
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Happy salesperson

Are you an excellent salesperson?

Thought Leadership on Creating a High Performing Sales Culture presented by Sandler Training Chartwell Seventeen Advisory Group. What makes “excellent” salespeople excellent? What differentiates them from “average” salespeople? Is it attitude? Is it skill? Could it simply be luck? Are there identifiable characteristics that define excellent salespeople and set them
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Stay Focused

Focus or fail

Thought Leadership on Revenue Growth presented by United Sales Resources. Focus or fail. The difference between great performing sales organizations and just average ones comes down to focus. I think we all know what a great sales team looks like. They are able to consistently outperform their competitors, and they
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"Content Marketing"

5 pieces of a successful content strategy — Part 4: Content marketing

Thought Leadership on Content Strategy presented by Carousel30. This is part four of a six-part series on how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. Having an effective content strategy and content marketing plan can yield great benefits that reach audiences
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marketing buzz words

8 steps to using the media to introduce new products

Thought Leadership on Integrated Marketing Communications presented by RMR Associates The greatest challenge facing any new product is the FUD Factor—Fear, Uncertainty and Doubt. This holds true whether you’re trying to influence analysts, editors, prospects or customers. Effective public relations not only eliminates FUD, it earns your product the dominant
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Content is king saying

5 Pieces of a Successful Content Strategy: Part 3 – Content Creation

Thought Leadership on Content Strategy presented by Carousel30. This is part three of a six-part series on how to create an effective content strategy, a critical piece of marketing for businesses of all kinds. Having an effective content strategy and content marketing plan can yield great benefits that reach audiences
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RMR Associates on tips for PR campaigns

10 keys to sharpen your PR

Thought Leadership on Integrated Marketing Communications presented by RMR Associates Practicing public relations is much like handling explosives. Detonate in just the right way and your blast does its job, capturing lots of attention. But handle your detonation recklessly and it can explode in your face – also capturing lots
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Do buyers trust you?

Thought Leadership on Revenue Growth presented by United Sales Resources. It may not come as a surprise to hear that trust is a practically universal decision making criterion for buyers, but you may be surprised to learn how often it is the factor that tips the scales in favor of
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