Nearly 50,000 offensive-minded, growth-oriented CEOs turn to SmartCEO magazine to find ideas and inspiration to help them grow their businesses. Each issue includes behind-the-scenes looks at local success stories, columns written by key opinion leaders and other resources to help the region’s middle-market CEOs conquer the daily challenges of running a business. SmartCEO magazine is published on a bimonthly basis with editions in four major markets: Baltimore SmartCEO, New York SmartCEO, Philadelphia SmartCEO and Washington SmartCEO.
Most companies work hard to establish their brand in the public mind, but it can be just as daunting to redefine a brand that is already firmly lodged there. That’s the task confronting Jo Ann Jenkins, CEO of AARP. While many still consider AARP an association for retired people, nearly half of its current members are still part of the active workforce. Consequently, Jenkins is working to reposition AARP as a lifestyle brand that fulfills every need for those 50 and older, including those looking to switch careers rather than end them. The end goal: to redefine the concept of aging itself.
Victory Brewing Company co-founders Ron Barchet and Bill Covaleski met on a school bus in 1973 and kept their friendship alive over the decades through a shared love of brewing. They found a market ripe for the plucking when they opened the Philadelphia area’s first craft brewery in the 1990s. Today, Victory proudly brands itself as an American company rooted in European tradition, a testament to both the founders’ background in German brewing and their reliance on natural, unprocessed flower hops. It’s a winning concept that resulted in a major expansion as recently as 2014.
New York SmartCEO
Tough Mudder co-founder and CEO Will Dean propelled the company from a startup to a $100 million mud-run event juggernaut. The Tough Mudder brand is synonymous with daunting obstacles, such as the signature Electroshock Therapy, which sends mud runners through dangling wires live with as much as 10,000 volts of electricity. Now, Dean is looking to downplay the brand’s emphasis on tough challenges and play up the fun. At the same time, Tough Mudder is scaling a new obstacle of its own: breaking into the urban racing market.
They say there are limits to the things you can brand, but someone forgot to tell Frank Perdue. In the 1960s, he set out to brand America’s most common and in-demand protein — chicken. And he succeeded. Today, Perdue Farms is the number-one premium chicken products brand in the U.S., with annual sales topping $4.6 billion. But the innovation didn’t stop there — Perdue’s son Jim Perdue, chairman of Perdue Farms Inc., took the baton and ran with it, generating unheard-of levels of interest in the Perdue brand through an emphasis on sustainable farming.
Future 50: Featuring the region's fastest-growing companies
Growing a company isn’t easy, and it’s fraught with obstacles. And yet, this year’s Future 50 winners still fight the good fight in the name of growth, never satisfied with maintaining what they’ve already achieved — and that’s the will and the passion of the entrepreneur.
Baltimore SmartCEO: CEO of the Year
Since arriving in the early 1980s, Ellicott Dredges president and CEO Peter Bowe has patiently and steadily led the company through tough business cycles, ownership transition, foreign political unrest, crashing capital markets, and changing trends in manufacturing and dredge usage. Not only did he revive Ellicott when it was on the brink of extinction, he rebuilt it into one of the oldest, largest and most successful dredge manufacturers that proudly delivers a “Made in America” product to the world.
New York SmartCEO
In an era when the healthcare discussion is apocalyptic in tone, Robert C. Garrett, president and CEO of Hackensack University Health Network, is leading the $5.35 billion, 11,400 employee organization headlong into the new world order of healthcare in the U.S. by fostering impactful partnerships, creating innovative preventative and wellness programs, and executing strategic acquisitions and growth opportunities — all while keeping the mission clear: Provide more people with the highest quality of patient-centered care.
Philadelphia SmartCEO: CEO of the Year
When iPipeline CEO Tim Wallace took the helm in 2006, the company was a small technology solutions provider that was standing at the head of the fragmented, trillion-dollar insurance industry. Over the past 8 years, Wallace embarked on a vision quest to “no less than revolutionize the industry,” spearheaded strategic acquisitions, fueled national and global growth, cultivated a customer-centric corporate culture, and boosted the company from $7 million in revenue and 35 employees, to nearly $100 million in revenue and 500 employees.
Dr. Jack London, CACI’s executive chairman and chairman of the board, started at CACI in 1972 as a program manager and its 35th employee. Through a leadership philosophy founded on character, an aggressive policy of mergers and acquisitions and an inherent understanding that computer applications were shifting toward networks, he grew the company from a small consulting business into a multinational information solutions and services firm with more than $3.5 billion in revenue and 15,000 employees in 120 offices worldwide.
When market demand for Heavy Seas beer began to outstrip the brewery’s production capacity, Hugh Sisson, founder and managing partner of Clipper City Brewing Co., LP – Brewers of Heavy Seas Beer, launched a multi-year, multimillion-dollar production facility project to boost Heavy Seas’ capacity. With new brews on the horizon, a restaurant brand licensing deal and a scallywag attitude, Sisson is leading Heavy Seas into new waters and positioning his brewery to snag a larger share in the ultra-competitive craft brewing market.
New York SmartCEO
With her strong reputation in the online retail world, Michelle Peluso, CEO of Gilt Groupe Inc., took on the position after serving more than three years on the fast-growing, flash-sale e-retail market leader’s board of directors. Now, as the e-retail first mover makes strategic decisions on business lines, ramps up its mobile presence and solidifies its existence at the intersection of fashion and technology, Peluso is leading the march toward Gilt Groupe’s eventual IPO.
In less than seven years, Jeff Shanahan, president and CEO of CardConnect, managed to re-brand the company, move its headquarters from Cleveland, OH, to King of Prussia, PA, make nine strategic acquisitions, onboard a new technology and grow the company to 125 employees and $349 million in revenue. It was all part of a grand plan to solidify CardConnect’s foothold in the data and transactions security market, tap into the global financial marketplace and gain access to world-class talent.
When the dot-com bust and 9/11 attacks left his company nearly bankrupt, Reggie Aggarwal, founder and CEO of Cvent, had a choice to make: shutter the doors, or come back better than ever. After thirteen years of “fighting hand in hand” with his management team, Cvent is back up and running, and continuing its mission of transforming the meetings and events industry. After a successful IPO in 2013, Cvent now boasts a market capitalization of more than $1 billion. But Aggarwal is just getting started.