Tag Archives: Catalpha

Developing a winning marketing strategy

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Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design You’ve got a lot on your plate with managing your business and innovating products or services to stay ahead of the competition. Without a marketing plan and a new business effort, there won’t be a need to manage your business because leads will trickle away. Hiring a branding and marketing ...

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Do you have a ‘go-to-market’ strategy?

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Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design How does your business connect with its customers? How do you go from the initial connection with a potential customer to the fulfillment of your brand promise? The answer to these questions will define your “go-to-market” (GTM) strategy. A GTM strategy brings together all of the key elements that drive ...

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How to create a campaign that delivers customers

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design In today’s mobile and internet era, we have more tools to choose from to create an effective marketing plan than “Mad Men” had in the 60’s, but expectations and needs have not changed. Getting the best return on investment from an advertising budget is the priority. I work with small ...

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The 3 worst brand mistakes startups make

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The challenges of being an entrepreneur are many. Often entrepreneurs are on their own to decide the priority of tasks for launching their product or service. There is a lot of advice online from professionals and others who have been through a startup. Even with the best advice, the entrepreneur ...

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How to kill a brand in a week

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design The Super Bowl has become a great opportunity to see brands testing new and daring messages. Do you remember when Doritos challenged their fans to produce a commercial for Doritos to run during the Super Bowl? It was a great campaign that engaged brand-loyal fans and provided valuable insight about ...

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Why you need to know what kinds of customers are loyal to your brand

Catalpha image for SmartCEO

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. If you are a retailer, you see customers who walk into your store every day and you interact with them, but that interaction doesn’t provide a full demographic profile of customers. Service businesses and B2B companies can have an overview of customer trends by evaluating their sales. But truly understanding ...

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Who’s driving your brand?

Catalpha driving brand image for SmartCEO

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. A company’s brand can be more valuable than its most successful product. The operative word here is “can.” Consider Apple. It has created, very strategically, a brand culture of “raving fans.” Its customers anxiously await information about a new product and are happy to pre-order. Apple has worked hard building ...

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5 warning signs your brand is stale

Expired branding image

Thought Leadership on Branding/Growth Strategies presented by Catalpha Advertising & Design. The movie “13 going on 30” was on cable the other day. (I love the “Thriller” scene.) The competition between two magazines that results in one having to reinvent itself is the backdrop for the drama between Jena, Matt and Lucy. When the staff is told that corporate “… dropped ...

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